UPDATED Nov 30th 2012: Please see Arecont Vision’s response at the bottom of this post.
I was browsing SDM Magazine a few days ago and saw this terrible advertisement from Arecont Vision. I’ve seen many camera manufacturers use this exact technique to showcase the resolution of their cameras, but this advertisement looks like it was put together by the producers of CSI. Take a look and see if you can spot the difference.
Can you see what I mean? Here’s an enhancement of the “actual image” versus Arecont Vision’s… well their “actual image”
It’s marketing material like this that gives our business a bad name. Arecont Vision, I implore you to pull this ad or re-shoot it and do it properly.
After posting this article yesterday I was quickly contacted by a representative from Arecont Vision. He acknowledged the flaw in the advertisement and assures me that although the two images are obviously not from the same camera, they both are from actual Arecont Vision cameras. As evidence he provided me with the two videos below.
It does appear that both images are taken from Arecont Vision cameras; however, the ad is still misleading because it makes the “actual image” look like it comes from an overall shot of the store, when in fact it does not. To achieve this shot it actually requires two cameras which Arecont Vision should have made clear. I will say that it sounds like they’ve taken my criticism seriously and will be making some changes. Time will tell, but for now I’ll anxiously await my December issue of SDM Magazine to see what Arecont Vision’s next ad will look like.
UPDATE Nov 30th 2012:
I received one more email from Arecont Vision who wanted to clarify. “The image inside the circle that says “actual image” is the actual image from the Arecont Vision camera installed over the retail counter in the bakery. The wider shot is a digital photograph of the store but it is not from an Arecont Vision camera.” He added “We have re-laid out this advertisement so both pictures are from Arecont Vision cameras and the image in the circle is more appropriately labeled.”
Again, it sounds like my criticism was taken seriously and though it doesn’t justify the advertisement above, I am glad to hear something has been done to rectify it.